I launched a product called Automatic Blog Machine in 2014 that spun articles with NLP synonym rotation. It worked for six months, then Google crushed it. Since then I've tried every generation of the approach: database templates, early ChatGPT content, AI agent pipelines. Some failed spectacularly. A few worked.
This week I published a 3-part series distilling everything I've learned into something useful for anyone curious about building pages at scale — whether you're technical or not.
What Is Programmatic SEO (And Is It Worth Your Time?)
The concept explained without jargon. Real examples you already use (Yelp, Zapier, Tripadvisor), a framework for deciding if it's right for you, and the honest quality test every page should pass before you publish it.
The Simplest Programmatic SEO You Can Build Today
Forget expensive plugins and manual copy-paste workflows. In 2026, you start with AI: let it build your data set, research each page, and publish directly via the WordPress API. The key insight most people miss — write your brand guide before you generate a single page, or everything will sound like a content farm.
Lessons From a Decade of Programmatic SEO
Seven hard-won lessons, including: why internal linking is the single biggest multiplier most people ignore, what my 10,000-page experiment taught me about quality vs. quantity (spoiler: the traffic dropped 70% in a week), and where this is all heading as AI search changes the rules again.
